Capítulo 12. Coproducción de contenido
DOI:
https://doi.org/10.52495/c12.emcs.7.p92Resumen
La multimedialidad, la hipertextualidad y la interactividad de Internet posibilitaron que los usuarios pudieran inmiscuirse en los procesos productivos. Este estudio explica cómo se produce la evolución del concepto de los usuarios como consumidores a cocreadores de contenidos, y los desafíos que implica.
Palabras clave: medios digitales, medios nativos digitales, cibermedios, medios de comunicación, periodismo digital, coproducción de contenidos, cocreación de contenidos digitales.
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