Capítulo 5. Las audiencias ante los medios: confianza y consumo de noticias
DOI:
https://doi.org/10.52495/c5.emcs.19.p105Palabras clave:
audiencias de medios, medios digitales, confianza, encuesta, consumo de noticiasResumen
La confianza en los medios de comunicación informativos ha sido un objeto de investigación recurrente en las últimas décadas. Este trabajo repasa algunas aportaciones destacadas, deteniéndose en la relación entre la confianza y los medios que se elige para informarse; en los factores que influyen en ella, y en las implicaciones políticas y sociales de la pérdida de confianza. También presenta resultados de la encuesta Digital News Report, que muestran que en España el interés en las noticias ha decrecido de 2015 a 2022, y los medios periodísticos, tanto tradicionales como digitales, se han visto sustituidos por las redes sociales para el consumo informativo entre muchos adultos jóvenes. Además, las plataformas propiedad de empresas tecnológicas (redes sociales, buscadores y agregadores) compiten con éxito frente a los medios como vías de acceso a las noticias. En este contexto, los adultos españoles que desconfían de las noticias se han ido equiparando a quienes confían en ellas hasta superarlos, salvo en las franjas de población de mayor edad. Esto plantea retos para la defensa de la función democrática de los medios de comunicación periodísticos.
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