Capítulo 5. Visibilidad trans y mediación algorítmica: marcos de representación y procesos de percepción en plataformas digitales
DOI:
https://doi.org/10.52495/c5.emcs.50.cyg5Palabras clave:
algoritmos, plataformas digitales, personas trans, identidades de género, representación social, audienciasResumen
La visibilidad de las identidades trans en las plataformas digitales está mediada por sistemas algorítmicos que condicionan qué representaciones son posibles, legibles y circulables. Con este punto de partida, en este capítulo se analiza la visibilidad trans en Youtube, TikTok e Instagram desde una doble vertiente. Por un lado, tratamos de identificar y caracterizar los patrones de representación de la identidad trans privilegiados por los sistemas de recomendación y, por otro, los modos en que las audiencias interpretan dichos contenidos. Se empleó un diseño metodológico mixto sobre dos corpus diferenciados: uno estuvo compuesto por 3.000 publicaciones extraídas mediante herramientas específicas para cada plataforma, que fue analizado mediante codificación temática inductiva, y otro, por 10.125 comentarios de Youtube y TikTok, procesado mediante modelado de tópicos. Los resultados revelan cinco marcos de representación, de naturaleza colectiva e individual, cuya prevalencia varía según la arquitectura técnica y comercial de cada plataforma. Asimismo, se identifican cinco patrones de recepción que muestran una marcada divergencia entre plataformas. Mientras que TikTok concentra reacciones de reconocimiento estético y discusiones sobre la legitimidad corporal, Youtube alberga con mayor frecuencia posicionamientos hostiles, de corte político o religioso. Estos hallazgos evidencian que la visibilidad trans en los entornos digitales es constitutivamente paradójica y no garantiza reconocimiento social, sino que puede intensificar la exposición a la hostilidad. Todo ello subraya la necesidad de examinar críticamente la responsabilidad estructural de las plataformas en la producción de entornos digitales más justos y seguros para las comunidades trans.
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