Capítulo 8. La construcción de la imagen del destino en Internet: El caso de la Comunidad Valenciana
DOI:
https://doi.org/10.52495/c8.emcs.6.p88Resumen
El objetivo del presente estudio es proponer un marco teórico y metodológico para analizar la imagen en línea de los destinos turísticos a partir de contenido audiovisual y textual generado por los viajeros y compartido en las redes sociales. El marco se aplica a una muestra aleatoria de 375.000 reseñas, escritas en inglés, entre 2014 y 2018, por visitantes de la Comunidad Valenciana.
Palabras clave: Imagen de un destino; reseña de viaje en línea; datos masivos; minería de opiniones; análisis de sentimientos, turismo, audiovisual.
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